12/23/2023 0 Comments Card game exclusive to harrah's casino![]() ![]() Total Rewards is a successful loyalty programme in 2000, it helped generate an increase of more than $165 million in revenues from its Platinum and Diamond members. Total Rewards, tiered at Gold, Platinum and Diamond levels, tracks customers' play and offers them incentives to consolidate their gaming activities at the company's 21 Harrah's, Rio and Showboat casinos across the United States. The addition of the online component - E-Total Rewards - makes Total Rewards the first player loyalty programme to offer customers comprehensive account information about their benefits and comps in real time via the Internet. ![]() US-based casino operator, Harrah's Entertainment, has completed a relaunch of its consumer Web site ( adding several customized features for members of its Total Rewards player loyalty programme. Harrah's revamps website and takes loyalty programme online
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